Unveiling the splendor of the national liquor: the legendary origins and cultural heritage of Moutai

陳釀茅台酒

Moutai , a legendary name, is more than just a symbol of high-end liquor; it carries a profound historical heritage and unique cultural connotations. Every drop of Moutai embodies the wisdom of its craftsmen and the accumulation of years of experience. Today, let us journey into the world of Moutai, unveiling the mysteries of this national liquor and experiencing its journey from obscurity to the pinnacle of the global stage.

Guizhou Five Star Moutai


The crystallization of wisdom brewed over thousands of years

The origins of Moutai can be traced back over 2,000 years to the reign of Emperor Wu of the Han Dynasty, when the "goujiang wine" produced in Maotai Town was already a tribute. Modern Moutai brewing techniques gradually took shape during the Qing Dynasty, and to this day, they still adhere to a set of ancient and complex traditions:

  • Unique natural environment : Maotai Town is located on the banks of the Chishui River. The unique microclimate, soil and water quality here are the innate conditions for brewing Maotai liquor that cannot be replicated.
  • The "12987" brewing process is the soul of Moutai, encompassing a one-year production cycle consisting of two batches of ingredients, nine steaming cycles, eight fermentations, and seven extractions. Each step strictly adheres to ancient methods, encompassing hundreds of steps and taking up to a year to complete.
  • Long-term storage and blending : The base liquor needs to be stored in ceramic jars for at least three years, or even longer. After the liquor matures and the flavor becomes mellow, senior blending masters will use their experience to carefully blend it to achieve the unique sauce-flavored flavor of Moutai.

It is this adherence to tradition and ultimate pursuit of quality that gives Moutai its incomparable flavor and collection value.

From a local famous liquor to a legendary "national liquor"

Moutai's global success is inseparable from several key historical moments:

  • Stunning appearance at the Panama World Exposition : In 1915, Moutai Liquor conquered the judges with its excellent quality at the Panama World Exposition and won the gold medal, which made it famous from then on.
  • The glorious moment of the founding ceremony of the People's Republic of China : In 1949, Moutai was designated as the wine for the banquet at the founding ceremony of the People's Republic of China, establishing its status as the "national liquor" and becoming an important representative of the national image.
  • A witness on the diplomatic stage : From the early days of the founding of the People's Republic of China to the reform and opening up, Moutai has frequently appeared at state banquets and diplomatic occasions, witnessing countless important historical moments and earning the reputation of "the wine of friendship."

These historical deposits have made Moutai not just a drink, but also an important carrier of Chinese culture, history and diplomacy.

Kweichow Moutai


The cultural significance and collection value of Moutai

In the eyes of the Chinese, Moutai has long transcended the material level and has become an emotional sustenance and cultural symbol. It symbolizes:

  • Reunion and celebration : During important family gatherings, festivals or happy events, Moutai is often the star of the table, symbolizing joy and reunion.
  • Identity and taste : Collecting or tasting Moutai represents the pursuit of quality of life and also demonstrates unique personal taste.
  • Inheritance and commemoration : Many people give vintage Moutai to relatives and friends as precious gifts, or pass it down from generation to generation as a family heirloom to commemorate special moments.

It is precisely these profound cultural connotations that give Moutai its extremely high collectible value and appreciation potential. Moutai of different years, batches, and even special commemorative editions can all potentially increase in value over time.

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